TVS Motor
By MT Bureau| Nov 27, 2020

TVS Motor Launches ARIVE App To Improve Customer Experience

In a bid to transform customer experience of exploring two-wheelers, TVS Motor Company has launched a mobile application TVS ARIVE – Augmented Reality Interactive Vehicle Experience. The app will offer an independent module for every vehicle and the users can download as per their preference and interest. 

Available on Google Playstore and Apple App store, the app offers an in-depth product exploration and purchase experience using Augmented Reality from anywhere according to the customers’ convenience. It will be first introduces in the company’s flagship models, TVS Apache RR 310 and TVS Apache RTR 200 4V, that are sought after by the tech-savvy customers. Subsequently it will be introduced in the entire range of TVS products.

Meghashyam Dighole, Head - (Marketing) Premium Motorcycles, TVS Motor Company said, “TVS Motor Company has been at the forefront of introducing technological advancements across our products, and services. The TVS A.R.I.V.E app is an extension to that philosophy, as our customers now get an opportunity to explore our products at the convenience of their homes through the AR technology. We are sure that our potential and existing customers will find great value in this new service.” 

Each module has three different modes, namely, Place to explore (AR-based), Scan a real bike (AR based) and the 3D mode (for non-AR compatible devices). Each mode offers multiple hotspots bringing to the fore the critical features through an X-ray vision of the vehicle, supported by a detailed description, videos and animations. It provides Sell Through Process option for last-mile connectivity and using this the prospective customers can schedule a test ride, locate the nearest dealer, or book their vehicle online. (MT)


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