Avishek Das

TYRE KNOWLEDGE A MUST

“Ford is the only automobile company that is managing a tyre program in a professional way since late 2012. Our front-line workforce is well trained with tyre knowledge. It makes our job easier to implement strategies as market changes,” says Avishek Das, Retail Marketing Manager (Tyre) at Ford India. Avishek has been part of the company’s Tyre Program since its initiation. He has 15 years of experience in channel management, customer service, product launching and account management. Avishek has worked in various industry hubs of East and North India, representing one of the largest tyre manufacturers of India

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