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Yokohama brings together AI, human efforts
By TT News| Oct 30, 2020

Yokohama eyes AI, human ‘Concerto’

The Yokohama Rubber Co., Ltd., took its digital innovation drive to another level by formulating a new AI utilisation concept HAICoLab - an acronym for Humans and AI ColLaborate for digital innovation; a laboratory for joint research by humans and AI. The aim is to orchestrate a “human and AI concerto,” where the company will use its talented human resources to support the search for knowledge in previously unexplored areas, where AI is not so useful because data is insufficient.

Yokohama says the idea is to create innovative processes, products and services. Through this effort, Yokohama Rubber will contribute to the realisation of “Society 5.0, ” a future society that will enhance people’s experiences and take advantage of innovative technologies such as AI and IoT, as advocated by the Japanese government’s Cabinet Office, the company said.

A key feature of HAICoLab is its merging of human inspiration and creativity with AI’s enormous data processing capability to foster new discoveries and digital innovation. By creating and collecting data (real data generated by the IoT and virtual data from simulations, etc.) based on hypothetical conditions set by humans, and then using AI to predict, analyse and search, Yokohama Rubber will be able to acquire new knowledge.

Yokohama says the hypothesis formulation uses behavioural psychology and behavioural economics to consciously eliminate biases such as beliefs that are barriers to new discoveries. In addition, the knowledge obtained becomes memory fragments that can be combined to create new ideas (inspiration). By eliminating bias and formulating hypotheses based on inspirations, Yokohama Rubber aims to seek new knowledge in previously unexplored domains.

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