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By Sharad Matade| Mar 16, 2021

Yokohama Off-Highway Tires EMEA Increases Product Prices

Citing increasing prices of raw materials and shipments, Yokohama Off-Highway Tires EMEA once again will increase product prices by 4.5 percent to 5.5 percent, effective April 1, 2021.

The new pricing will apply to the entire portfolio of Yokohama Off-Highway Tires EMEA (Alliance and Galaxy brand).

The company had increased the company product prices in the same range in January this year.

Despite these very challenging conditions, customers will only face a fairly moderate increase of tyre prices, said the company. 

“The rising cost of some major raw materials is becoming more and more of a challenge, and prices are going through the roof”, says Angelo Noronha, President EMEA at ‎Yokohama Off-Highway Tires. He continues: “In sum, this makes for strong effects, most of which will be absorbed by YOHT EMEA and hence will keep consequences for our customers to the minimum. However, a 4.5 to 5.5 per cent increase of prices will be inevitable.”

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