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The tire industry is undergoing tremendous change as a result of evolving consumer expectations, shifts in world demographics, government regulations and advancing technology. These factors impact tire companies as they make decisions on R&D investment, product strategies and react to ever more strict government guidance.
On the high level, this report will discuss the overarching industry trends impacting tire makers, including Industry 4.0, sustainability, raw materials market dynamics, electric vehicles and autonomous vehicles, and how the industry is growing and changing in reaction to these developments.
What will you discover?
The Smithers methodology
This report is based on extensive primary and secondary research. Primary research consisted of targeted interviews with material suppliers, converters and experts drawn from key markets.
This was supported by secondary research in the form of extensive literature analysis of published data, official government statistics, domestic and international trade organisation data, company websites, industry reports, trade press articles, presentations, and attendance at trade events.
Disruptive technologies discussed in the report, which were evaluated by an industry panel of experts, include smart tires, non-pneumatic tires, bio-materials, recycled materials, and new materials technologies, among others.
Who should buy the report?
About the author
Howard Colvin is a rubber industry consultant with decades of industry experience and a PhD in physical organic chemistry. He began his career at Goodyear in specialty chemicals, which included antioxidants and accelerators for tires. For most of his time at Goodyear, he was in charge of polymer development for the Chemical Division. He worked for Cooper Tire where he led the successful biomaterials program to make an all-guayule rubber tire.
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